MMA celebrates its employees
10,000 people from all across France participated in the event, held in the brand new MMArena stadium in Le Mans
A unifying, interactive event aimed at celebrating the contributions of all the employees, agents and their partners
It featured more than 250 artists, spectacular shows, and fun, interactive entertainment showcasing the talents of the guests: athletic feats, street artists, company talent, team competitions, etc.
Highlights included a giant flashmob and a private concert by Yannick Noah
Digital communication tools were used in the promotion of the event as well as post-event communication: online photo sharing, contest results, reports, testimonials, etc.