Launch of the Citroën DS 3 by Denis&Co
500 car-dealers and 350 sales directors
This former finishing shop was totally re-decorated to reflect the spirit of the DS 3 (graffiti, trendy urban art to appeal to the target market of the vehicle).
The DS 3 was placed at the centre of the scene and the roofs of the cars were used as giant screens onto which various images were projected.
Finally, test-drives of 240 vehicles were organised to allow car-dealers to test the new DS 3 in record time.